Trinity College of Jacksonville — student recruitment strategy

Background

Trinity College of Jacksonville wanted to grow enrollment and deepen engagement with prospective students, but its recruitment approach needed structure, clearer messaging and a process the team could sustain.

The work

• Assessed the existing recruitment funnel from first inquiry through enrollment
• Designed recruiting strategies and messaging aimed at the students Trinity serves best
• Built engagement steps that kept prospective students connected through the decision process

Outcomes

• A structured recruitment strategy the college put into practice
• Stronger engagement with prospective students across the funnel
• A repeatable process the team runs each enrollment cycle