Business development · Fintech · 2026
Alpha-Hub — market and business development strategy
Developed go-to-market and business development strategy that supported an initial raise of $1.3 million.
Background
Alpha-Hub, a fintech startup, had a product vision but needed a credible market strategy and business development plan to attract its first investors and early customers.
The work
- Developed the go-to-market strategy: target segments, positioning and early traction plan
- Built the business development roadmap and investor-facing narrative
- Supported the founding team through raise conversations with strategy and materials
Outcomes
- Supported an initial raise of $1.3 million
- A clear market entry plan the team executes against
- Investor-ready positioning for the next stage of growth